Quantitative
Research
Qualitative
Research
Types
of Projects
Surveys
Telephone
surveys can be conducted with either your clients, or your potential
clients, and of course with the general public.
Marketinfo
adheres to a strict set of training procedures for all interviewers
and our hands on approach ensures that projects run smoothly.
Small
projects may only require several interviewers while we also have
the capacity for much larger studies through our call centre.
We
conduct surveys domestically in Australia and New Zealand, and
also overseas. So if it's in Europe, Asia or the Americas consider
us an option to do it outbound.
Face
to face studies can be either personal interviews (appointment
based) or conducted as "intercept" surveys in a designated
location.
For
executive interviewing we recommend a professional approach that
includes appointment letters, detailed interviewing procedures
and a client debriefing to let them know how the survey went.
Your best chance to connect with your client is to let them know
that their input has been used and is having a real effect on
the way you do business with them.
Online
surveys are conducted using either HTML formatted emails that
enable emails to be sent direct to clients, or they can be embedded
in your own website, or ours.
We
can track responses quickly and easily, and email surveys are
the most cost effective form of surveying. The limitations of
email surveys should be remembered however such as response bias
and selection bias, but if it's speed you want, email may fit
the bill.
Qualitative
Research
Depth
interviews require an executive level staff member from Marketinfo
meeting with your client to collect the required survey information.
We
treat your clients with the utmost of respect and as with all
good communication, we recommend letters of appointment, reminder
calls and a courtesy follow up procedure to let the client see
their input has been worthwhile.
We
have conducted more than 200 focus groups ranging from such topics
as:
- higher
education
- traffic
regulations
- gaming/gambling
- hospitality
- facilities
management
- conferencing
- management
styles
- health
and exercise
- illness
and aging
- community
services
- mobile
communications
Understanding
the subject matter is critical to any well run focus group. We
spend several days familiarising ourselves with the issues that
might come up during groups so we know how to deal with comments
as they are made.
Probing
and delving into comments to make sense of human behaviour and
underlying motivations is the goal of most focus group research.
Once you get an understanding of beliefs, perceptions, motivations,
emotion and behaviour you are in a good position to act on developing
or improving your service or product.
Types
of Projects
Companies
have come to realise that the best source of revenue is from existing
customers. It costs much less (up to 80% less) to maintain your
existing customers than it does to pursue new customers. Customer
satisfaction research acknowledges this simple fact - keep your
existing customers satisfied and they won't leave.
The
process involves Marketinfo taking a sample of your clients and
following them up systematically using standardised survey questionnaires
- or if required an in depth face to face assessment of your product
with the clients of interest.
Start
thinking about doing some Satisfaction Research - you will end
up reaping the benefits for years to come.
Shareholder
Research
Most
ASX firms diligently report the standard indices, Earnings per
Share, Dividend Yield, Price Earnings ratios and so on. Such varaiables
are mandatory in standard reporting. These are important right
brain variables, but how many of your shareholders think like
accountants? Investors usually think with their emotions and you
must factor this into your investor relations strategy.
Through
a well designed Shareholder Research Program you can get a better
understanding of your Shareholders and what is making them tick.
Usually we find the whiteboard variables are only half the picture
as far as investors are concerned. Company activities such as
sustainability efforts, company branding and image and company
reputation within its own industry need to be factored into your
overall communication effort.
Shareholder
Research, through a combination of Qualitative and Quantitative
assessment, is an invaluable input to your overall strategy. Like
any marketplace you need to consider each segment of shareholders
separately. They can each respond differently to the same piece
of information. Please consider the following separate segments
and ask yourself if you are trying to deliver the same message
to everyone. Chances are, when you are doing this you are missing
the point. Like any audience you need to customise the message.
- Retail
Investors
- Institutional
investors
- Key
(significant) shareholders
- Overseas
investors
- Employee
Investment Schemes
- DRP
Investors
If
you think that Shareholder Research sounds like a good idea, that's
because it is! Call us to find out more about setting up a program
for your company register.
New
Product Testing
Do
you have a new product or service that you are considering launching?
The often quoted statistic that up to 85% of new products fail
underlines the issue or poor pretesting of concepts. Before determining
whether the product will work take a look at market needs, consumer
sentiment and estimated demand. Through a combination of qualitative
and quantitative research we will evaluate the potential of your
new product among the target markets of interest.
Don't
take the risk - be in the 15% of successful new products - Research
can help get you there.
Try
before you buy. It's the ideal consumer model but few companies
try it with their customers. Put your sample product into a real
setting, with real users or consumers and we will assess how it
performed. Does it need more ooomph, or bounce? Should you try
more variety in the way the product is delivered, or should you
stand out more distinctly from the competition? Usage and Attitude
studies allow you to assess the critical aspects that will lead
to product success.
We
see the same elements of our company every day, the way phones
are answered, the carpet in reception, the width of the aisles,
the way we deal with queries - and the result is that we can become
blinded by monotony. What will a fresh set of eyes notice about
your service delivery and standard?
With
Mystery Shoppers, nobody at your company knows who the Mystery
Shopper is - we send them in with a mission - to find out what
your customers experience. Can you afford not to know what things
are like from the customer perspective? Call us to find out how
you can set up a Mystery Shopper program at your business. Hop
to it, or we'll send in a Mystery Shopper ourselves!
Your
brand is the most important piece of intellectual property you
possess. Your brand has an image, and our job is to find out where
your image stands in the consumer's mind - and where your competitors
stand.
Image
evaluation involves plotting a series of dimensions simultaneously
to help define the space your brand occupies. How close are you
from the "ideal" image and where are the gaps that exist
that might be worthwhile pursuing?
The
bottom line is that you need to guarantee the success of your
brand in the future by managing its evolution and its repositioning.
Take a moment to think about whether you could refine any elements
of your image and your brand (and then call us!)
How
many people, cars, or other target objects travel through your
area of interest? What is the pattern of visitation? How long
do people stay in your venue or what do they do when they arrive?
Traffic Flow assessments help determine what the barriers are
to people accessing and correctly utilising your services. If
it is a geographic area outside - what are the number of movements
going past and is there any potential for an outlet store in the
area? Would advertising get noticed if you placed it in a particular
location? Answer these questions and more with Traffic Flow Assessment.
If
it ain't busted don't try to fix it. But what about a product
that has potential that is underperforming? The idea behind product
modification is to increase the fit between the product and the
marketplace. There may be a need to rethink the product's fundamental
qualities, or perhaps it is just a matter of tweaking a few minor
issues that are preventing the product from greater success. Through
a combination of consumer testing and retesting we can help guide
the redevelopment or your products so that they can meet their
potential.